East Coast A.F. and proud of it.

Well, it took us long enough to come up with this t-shirt idea. But now it's here, and we know you'll love it. Rep your East Coast roots proudly! Plus, people won't have too wonder what your accent is about...

We know it's never hard to pick out a Maritimer anywhere. We're the warm, friendly, fun ones in any given setting, I think? But you can make yourself a little easier to spot with this new t-shirt. (Plus it's super comfy, ethically-made, and shipping is free.)

Designed on the Island. Printed in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we gave partnered with a variety of Canadian printers.

Each shirt is printed when you order it - you won't find these shirts in any stores.

Comfortable. Ethical. Better for the planet.

Your shirt comes from a WRAP-certified producer, Bella+Canvas, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

You will love this super-soft, baby-knit t-shirt. It looks great on both men and women, fitting like a well-loved favourite. And it will become a favourite - these shirts last. Made from 100% cotton, except for heather colours, which contain polyester.