ECAF. Yes, we know it's FACE backwards.

But it's also East Coast AF, in shorthand. So you'll be the cool kid in the know, rocking the ECAF. Don't even bother explaining it when people ask. Be the mysterious. Or be a typical, friendly Maritimer and explain everything about your hat, where you got it, and who's first cousin twice removed made it.

Either way, great news: We can now embroider hats in Canada.

Designed on the Island. Embroidered in Canada. Only available online.

We're a small company based in Summerside, PEI. The East Coast is what we live and breathe, and what we know. We know that you care about where the things you buy come from, so we have partnered with a variety of Canadian partners.

Each hat is embroidered when you order it - you won't find these hats in any stores.

Comfortable. Ethical. Better for the planet.

Your hat comes from a WRAP-certified producer, Yupoong/Flexfit, which means that no sweatshop or child labour went into making it, and that they take steps to reduce their environmental impact.

The classic, unstructured dad cap is perfect for any collection (or head). Available in one adjustable size, this had fits like a well-loved favourite. And it will become a favourite - these hats last. Made from 100% cotton chino twill.